Entrepreneurs come in all shapes and sizes. What they have in common is that they are innovators: they identify opportunities to introduce a new product, a new process, a new service, a new location or an improved organisation.
But, more than that, entrepreneurship is about finding profitable solutions to problems.
There’s no point in investing your life’s savings in a new product if the commercials simply don’t stack up.
And that’s where so many would-be entrepreneurs fall by the wayside. They fail to address the big picture or to seek relevant advice from business mentors at the outset.