I attended this Social Media marketing event earlier this year: http://www.wearelikeminds.com/likemind10/
It was the second one run in Exeter after a successful inaugural event in 2009. Boy was there a buzz in the room with 300 of so “social web people” there. Every third participant seemed to be live streaming it from their iphone back to their blog and if you weren’t tweeting at the same time then you may as well have had a sticker on your forehead saying “old school tie”.
So how do business owners use social media? Can they use it as a business tool rather than as a toy. Are they just kidding themselves that it is time well spent or does it really add value to their business. I had my own views, but I was curious to see what the experts had to say now that social media tools have matured and evolved.
The majority of speakers and panellists convinced me that SM does have a place in B2B marketing and is not just B2C or for frittering away your time. Follow the #likeminds tweets for a sense of the mood. For me the message was clear: ask yourself regularly what the ROI is on your investment in SM tools and time.
The speaker and participant list was impressive with the following topics up for discussion:
Keynote: ‘Making Connections – an outsiders view of Social Media’ with Jonathan Akwue
Like Minded Endeavour: Leap Anywhere, with Malcolm Scovil.
Keynote: ‘Time for a Strategy: Beware Social Media Tokenism’ with John Bell
Like Minded Endeavour: Hospiscare with Amy Kilburn.
Like Minded Endeavour: Twestival, with Aren Grimshaw.
Keynote: ‘Integrating People-to-People’ with Olivier Blanchard
Like Minded Endeavour: The Have A Heart Appeal, with Matt Young
Keynote: ‘Building People-to-People Communities and Networks’ with Chris Brogan
With founders Andrew Ellis and Scott Gould.